We are doing a research on "State of the Art in Web Analytics" at the Katholieke Universiteit Leuven. We are looking for companies doing Web Analytics (WA) that would be willing to help us by answering an online survey, in order to share some of their experience in this area.

The scope of our project comprehends the following points:

·         What kind of challenges the company faces doing WA

·         How far they evolved in this topic

·         What is the major tool they use

·         What kind of solution they found to cope with imperfect data

·         Whether they managed to link click data to the financial figures

·         What were they driven by to implement WA

·         How do they see the future of WA

·         if they don’t do WA, then what holds them back from doing so

Web Analytics is quite a young industry, which is still evolving, and by doing this project we would like to contribute to its improvement, that is why we ask for your support.

Our team designed an alternative survey with the same content but different look and feel, if you would like to try it please, click here

If you would like to know more about each team member, you can visit the following interview a Yahoo! Web Analytics specialist conducted:

http://www.emerkirrane.com/2011/04/12/call-to-action-the-state-of-the-art-of-web-analytics/